Today, I was cleaning the shower. It's such a boring task that my mind could wander at will.
I started thinking about the last ten years of reaching out on the internet. Ten years of offering newsletters, websites, books, audio programs, teleseminars, to share insights, experience and expertise. As, I did that I started to get agitated, maybe even angry.
I've studied with the "big guys" and learned all the ways, tried and true, devious and demanding, in your face and subtle, to create my income online. I dislike the 'in your face' approach. It feels so hard-nosed and thick-skinned. I resist writing long sales letters, even in the face of evidence that people actually buy more from them. Who knows why??? 'Cuz I hate getting them? Likely.
So, I thought back on all this as I scrubbed. What's the deal? I do my best to bring great content. I even have a free social networking site for spiritually-minded people at http://www.spirituallivingnetwork.com/ Isn't giving people a venue to connect enough? Isn't writing ezines--for the first three years, it was daily--not enough? What does it take to get people to value what they receive and support me in return?
Now, I'm launching http://www.tamingtensetimes.com/ and wondering what will happen. My questions:
I started thinking about the last ten years of reaching out on the internet. Ten years of offering newsletters, websites, books, audio programs, teleseminars, to share insights, experience and expertise. As, I did that I started to get agitated, maybe even angry.
I've studied with the "big guys" and learned all the ways, tried and true, devious and demanding, in your face and subtle, to create my income online. I dislike the 'in your face' approach. It feels so hard-nosed and thick-skinned. I resist writing long sales letters, even in the face of evidence that people actually buy more from them. Who knows why??? 'Cuz I hate getting them? Likely.
So, I thought back on all this as I scrubbed. What's the deal? I do my best to bring great content. I even have a free social networking site for spiritually-minded people at http://www.spirituallivingnetwork.com/ Isn't giving people a venue to connect enough? Isn't writing ezines--for the first three years, it was daily--not enough? What does it take to get people to value what they receive and support me in return?
Now, I'm launching http://www.tamingtensetimes.com/ and wondering what will happen. My questions:
- Should I keep my gentle, "here's something you might benefit from" approach?
- Am I fooling myself that this is a respectful approach?
- Do people really want to be hit over the head or have things rammed down their throats and I need to toughen up?
- Should I turn into the marketer whose credo is "buy or die" whichever comes first, but you'll hear from me until you've told me repeatedly you don't want to?
- Is it necessary to scream with long sales letters filled with words folks seldom read in order to get the attention of people who might value what I offer?
- Whatever is it that need to do to be compensated for forty years of experience integrated with even more expertise?
So, this is rapidly becoming a rant, but it is a cathartic one. What should I do? Launch http://www.tamingtensetimes.com/ by force feeding, or invitation to the feast?
Help, please. Tell me what you're thinking, 'cuz this is just crazy-making!
Rhoberta
Rhoberta Shaler, PhD
Psychologist. Consultant. Coach. Catalyst
....and questioner of the sanity of internet marketers.
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