As an infopreneur--one who offers insights and information for a living--I'm finding that folks have a fear of being sold something. Do you think that's true?
I've taking a strong stand on the side of:
> not sending emails to my subscribers lists too frequently
> making sure that I only send things of true value that I recommend
> giving great value in free teleseminars
> not using scare tactics and lack as a way of creating urgency to buy something
...and the list goes on.
My reward: people who love to get free things and never pay for anything, generally. Of course, I have some valued clients who also value what I offer them, however, that word "generally" is a big one.
Are we so unwilling to know ourselves and what we want or need that we simply take without buying? Or, are we so undiscerning that we get fooled by clever, pscyhologically-based marketing language that sweeps us up and has us handing over money that we really don't have. That could be a big part of what this grand economic change in our country is based on: people wanting a whole lot for nothing. That IS the basis of upping your salary without doing anything more. That IS the basis for charging more and more to "see what the market will bear" without adding more and more value.
So, what are you afraid of? Buy from people you trust to bring you the insights, information or inspiration you find valuable. That's a fair exchange!
Cheers,
Rhoberta
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